A woman-owned small business is more likely to use social media, according to a new survey from Clutch, a leading B2B research and reviews firm.
Among women-owned businesses, 74% use social media compared with 66% of men-owned businesses.
The findings came as no surprise to experts, who said women overall are more likely to use social media. Given that trend, women-owned businesses often use social media to market their enterprises.
Women with strong communications skills translate these abilities to connect online, where they are more likely to use social media effectively.
Millennial-Owned Small Businesses Lead Social Media Use
A generational divide also exists among small businesses’ social media use. The survey finds that 79% of millennial-owned small businesses take advantage of social media compared with 65% of small businesses owned by older generations.
Millennials, like women, frequently use social media for their personal lives. Their social media skills easily carry over into their businesses – unlike older generations.
Millennials are also more likely to use Instagram and Snapchat than older generations. However, Generation Xers and Baby Boomers are more likely to use LinkedIn.
A B2B research, ratings, and reviews firm in the heart of Washington, D.C., Clutch connects small and medium businesses with the best-fit agencies, software or consultants they need to tackle business challenges together and with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality and market presence.