Kaspersky Lab Unites Street Artist D*Face and DS Virgin Racing at Formula E Race in New York

NEW YORK, NY - JULY 14: D*Face, artist is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)

Kaspersky Lab and British street artist D*Face are set to unveil the first-ever “art helmet” design at the Formula E finale in New York this weekend. The “Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn as they traverse the New York street circuit during the final races of the Formula E season.

The announcement signals the first “art helmet” by a Formula E team, continuing and celebrating the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline “A Company To Save The World” and hopes that his colourful work will inspire people to take positive action in helping to “Save The World.”

As part of the innovative partnership with Kaspersky Lab, D*Face will announce his first-ever art car design with a custom made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The specially commissioned helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York this May.

As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.

D*Face will also produce a design for a special edition of Kaspersky Total Security v.2019 product, which will be released in October 2018.

For more information, please visit https://www.kaspersky.com/about/sponsorships/

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Andrea Karen Hammer, a Philadelphia-based freelance writer, is the founder, director and owner of Artsphoria Media Group. As CEO, she leads the operation and innovation at Artsphoria: Arts, Business & Technology Center, Artsphoria International Magazine (https://www.artsphoria.com) and Artsphoria: Food for the Soul (https://artsphoria.live).