4 New Business, Workplace and Leadership Books to Increase Success

Jaclyn Johnson, CEO and Founder of Create & Cultivate, releases first book, WorkParty. (PRNewsfoto/Create & Cultivate)
Jaclyn Johnson, CEO and Founder of Create & Cultivate, releases first book, WorkParty. (PRNewsfoto/Create & Cultivate)

Entrepreneurs and anyone interested in workplace culture, leadership and sales growth will find four new business books packed with helpful information. The following business books offer important ways to rethink traditional models and discover new approaches for increasing business success.

Striking Design Reveals New Definitions for Female Entrepreneurs

Are you an author trying to sell a new book in a competitive market? The cover of Work Party is model for grabbing attention on several levels. Here are some ways that Jaclyn Johnson, the CEO and founder of Create & Cultivate, skillfully makes viewers pause with the release of her first book.

  1. The marriage of two seemingly disparate words creates puzzling interest.
  2. The looping font and wrapped style of the title immediately draws the viewer’s eye to the author.
  3. The thoughtful pose, as she leans forward, is an invitation to explore and connect with the content.

Johnson’s new book offers a rallying cry for a new generation of women who are redefining the meaning of work on their own terms: WorkParty.

The book offers an inside look at how Johnson grew two successful business from the ground up. Filled with information about overcoming setbacks, honing your elevator pitch, developing tools for negotiations and more, WorkParty shares Johnson’s personal story. Specifically, she discusses turning distrust into determination, frustration into fuel and heartache into hard work—and how readers can too. With tips from leading entrepreneurs including Christene Barberich (co-founder of Refinery29), Alli Webb, (creator of Drybar), Morgan Debaun (founder of Blavity), Jen Gotch (founder and CCO of ban.do) and Rebecca Minkoff, readers will learn from the best in the business while cultivating the passion and happiness needed to succeed.

Johnson is reshaping attitudes on female entrepreneurialism, work culture and the gig economy for women all over the world. To learn more, visit WorkParty.com.

Tips for Strengthening Human Connections in the Workplace

(PRNewsfoto/Erica Keswin)

How can companies create workplaces and practices that encourage human connection? In BRING YOUR HUMAN TO WORK: 10 Surefire Ways to Design a Workplace That’s Good for People, Great for Business, and Just Might Change the World (McGraw-Hill), author Erica Keswin shows how the future of work requires honoring relationships. In particular, she covers creating our values to the way we run meetings, who we hire, how we use technology, whom we partner with and how we evaluate and reward talent.

Keswin, who has spent more than 20 years in organization and leadership development, and in the human capital space, features vivid case studies from innovative brands. They include Lyft, Starbucks, Mogul, SoulCycle, SquareSpace, Rebecca Minkoff, JetBlue and many others. Inspiration and advice explores how they create and live their values; design dynamic human-centered workspaces; use technology to provide more personalized customer service; give back to inspire employees; partner with people and brands that endorse high standards; and develop cultures that emphasize relationships and allow for real human connection.

Keswin shares secrets, strategies, tools, and resources to help companies and leaders actively form quality relationships that lead to sustainable success. She offers insight into:

    • Understanding your company’s role in the world, beyond financial profit
    • Encouraging employees to be healthy in body and spirit
    • Running your meetings with clear purpose
    • Making space for face-to-face interaction
    • Building professional development into company culture
    • Inspiring your workforce to give back to the community
    • Simply saying “thank you”

This book is a deep dive into fostering connection, fairness, devotion and joy in workplace culture―all critical elements of a successful business.

“A Culture of Excellence: The Art, Discipline, and Practice of Breakthrough Leadership” (PRNewsfoto/International Education Corpora)

Passion, Responsibility and Success in Organizational Culture

Fardad Fateri and James E. York of International Education Corporation (IEC) have released A Culture of Excellence: The Art, Discipline, and Practice of Breakthrough Leadership (HARVARD SHUSTER).

Fateri, CEO of International Education Corporation (IEC), started his career as a professor and later moved into senior leadership positions at large private and market-funded organizations. He writes and presents extensively on leadership, organizational culture and education. Fateri completed his academic work at University of California in Irvine, Alliant International University and Harvard University. James E. York, chief learning Officer at IEC, has held executive leadership positions at Lucent Technologies, AT&T and University of Phoenix.

Now they’ve put their collected wisdom into an essential book explaining how to take your organization to top levels of performance. The magic word is one you’ve heard but perhaps not fully considered: culture.

It’s more important than ever that your organization’s culture encourages passion, responsibility and success. In their book, Fateri and York share insights on how to transform an organization from one of failure, cynicism, skepticism and weakness to one of success, peak performance, and responsibility. They demonstrate how to display breakthrough leadership traits that will help foster a positive organizational culture. In addition, Fateri and York use real-life examples of great organizational cultures as well as hands-on lessons.

Sales and Business Growth Through Profitable Speaking

Gary Lafferty’s latest International #1 Bestselling book Make More Money Speaking…For Profit Minded Entrepreneurs & Executives: Even If You Hate Selling Or Have Never Spoken In Public Before! (PRNewsfoto/Gary Lafferty)

Gary Lafferty, two-time international best selling author, has released Make More Money Speaking…For Profit Minded Entrepreneurs & Executives: Even If You Hate Selling Or Have Never Spoken In Public Before! The book is aligned with his mission to dramatically increase sales growth for entrepreneurs and organizations.

“Speaking in public is an incredibly powerful selling tool for entrepreneurs, but the vast majority of business owners and sales professionals do not know how…or even where to begin,” Lafferty says. “This is not about modest incremental sales growth. Leveraging profitable speaking for sales growth is a game changer and will create an immediate competitive advantage for any organization that uses it.”

His A, B, C presentation framework can be used as a template ensuring any spokesperson can deliver a powerful and profitable presentation from scratch. Section 1 of the book covers grabbing the audience’s attention as quickly as possible through uniquely engaging language, so they feel involved with the presenter from the start.

The next section is the body of the presentation, which covers how to have audience members sitting on the edge of their seats and hanging on to your every word. The final section shows how to bring the audience to an essential call to action, ensuring that the presentation is a success.

Gary, an expert speaker and advisor, is the creator of several business programs and frameworks including Industry Icon Secrets™ and Presenting for Profit™. During the last 20 years, he has taught and mentored more than 150,000 people across six continents.

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Andrea Karen Hammer, a Philadelphia-based freelance writer, is the founder, director and owner of Artsphoria Media Group. As CEO, she leads the operation and innovation at Artsphoria: Arts, Business & Technology Center, Artsphoria International Magazine (https://www.artsphoria.com) and Artsphoria: Food for the Soul (https://artsphoria.live).