NEW INC member Jonah King: "Upper Sea," Video Still

NEW INC, the New Museum’s cultural incubator, has announced its seventh annual class for the September 2020 to August 2021 program cycle. For year 7, NEW INC offers five member tracks, including three new tracks and several renewed partnerships: Creative Science, Cultural Futures, Experiments in Art and Technology (E.A.T.), Hybrid Practice, and XR: Bodies in Space.

Sixty-four members working at the intersection of art, design, technology, and entrepreneurship will participate in NEW INC’s yearlong program, which includes a values-centered business education curriculum, mentorship, and community events. This year, members range from individual practitioners—such as artists, designers, and storytellers—to collectives, studios, nonprofits and startups. In alignment with NEW INC’s mission to foster cultural value, many of these members are committed to projects that emphasize social impact, addressing issues of racial equity, climate, access, education, and labor, among other pressing humanitarian concerns.

NEW INC’s membership model continues to support a diverse range of creative practitioners, with 62% of members identifying as people of color, 59% women or gender non-conforming and 22% LGBTQIA+. Over six years, members have raised $23.3 million in investment capital, created 550 jobs and established or retained 277 businesses in New York City.

NEW INC, the New Museum’s Cultural Incubator, Launches New Tracks

With a two-year grant from Science Sandbox, an initiative of the Simons Foundation, NEW INC launches its Creative Science track. Members are exploring creative and novel applications for science and technology through the lens of art and design. This track includes creative practitioners who are exploring the intersection of art and science through artificial intelligence, robotics, biotech, digital manufacturing, and other areas of research through their creative practice.

With leadership support from the Knight Foundation, NEW INC launches the new Cultural Futures track, where teams are asking what comes first: culture or the technology through which we perceive it? Through experimental partnerships with museums, cultural institutions, libraries, or civic hubs outside of New York City, members of this track will engage in co-creative research and exploratory design that reimagines sustainable tech in the culture sector. Additionally, as part of this track, NEW INC is partnering with MCN (Museum Computer Network) to develop a new web platform for sourcing and sharing repeatable case studies exploring how technology has been used in the museum and cultural sectors. The new platform is set to launch Spring 2021.

Entering year 2, the Art & Code track asks members to consider what communications technology might look like in 50 or 100 years. How might we explore the deep future of communications through speculative technologies and unprecedented ideas? In partnership with Rhizome, this track focuses on experimentation and collaboration between artists, engineers, and technologists where members benefit from specialized mentorship opportunities, research labs, and events.

Members in the new Hybrid Practice track are exploring the ways in which arts, tech, and design can address the mounting challenges faced today. NEW INC offers an ideal home base for multidisciplinary practitioners who are experimenting and problem-solving around creative, speculative, and interdisciplinary projects. Creative makers in this track include data scientists, designers, architects, app developers, and community organizers who occupy a niche in the margins, at the seams, and in other liminal arts, tech, and design spaces.

New this year, the XR: Bodies in Space track was created in response to the COVID-19 pandemic and is partially supported by National Endowment for the Arts. Track members include artists, performers, choreographers and XR producers who are interested in how bodies, identities and culture are represented and transformed through live experiences mediated by technology.


NEW INC was cofounded by Lisa Phillips and Karen Wong in 2014 and is the first museum-led cultural incubator dedicated to supporting innovation, collaboration and entrepreneurship across art, design and technology. NEW INC’s Director is Stephanie Pereira. For more information, visit

The New Museum is the only museum in New York City exclusively devoted to contemporary art. Founded in 1977, the New Museum is a center for exhibitions, information and documentation about living artists from around the world. From its beginnings as a one-room office on Hudson Street to the inauguration of its first freestanding building on the Bowery designed by SANAA in 2007, the New Museum continues to be a place of experimentation and a hub of new art and ideas.

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Andrea Karen Hammer, a Philadelphia-based freelance writer, is the founder, CEO and owner of Artsphoria Inclusive & Collaborative Publishing, Media Group & Shop ( She leads the operation and innovation at Artsphoria: Arts, Business & Technology Center (, Artsphoria Event Advertising & Reporting (; Artsphoria International Magazine (, Artsphoria Movie Reviews & Film Forum (; Artsphoria: Food for the Soul (; Artsphoria's Animation & Imagination World ( and Artsphoria Shop (

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