One of the earmarks of entrepreneurs is the desire to learn and grow continually. Despite hectic and demanding schedules, they carve out time to read informative business books, which spark new ideas or help them look at issues from a different viewpoint. Here are a few of our must-read business books, supporting the process of personal as well as business development:
The just-released second edition of Bloomberg by Bloomberg is a major update of Michael Bloomberg’s autobiography, which was first published in 1997. Delivered in his own words and honest style, Bloomberg by Bloomberg tells the story of a man with a middle-class background in Medford, Massachusetts. The former mayor of New York, now a technology and news leader, is one of the world’s most generous philanthropists supporting various causes including access to the arts.
A top New York Times bestseller named one of the best books of the year by Bloomberg, Dare to Lead by Brené Brown is based on new research with leaders, change makers and culture movers. The author of Dare to Lead, who is a research professor at the University of Houston, uses research, stories and examples to answer questions about leadership: How do you develop fearless and more daring leaders? How do you plant the seed of courage in your culture? As someone with the motto “Courage over comfort,” Brown leads the way.
As the author of 18 international bestsellers, Seth Godin shares his marketing, sales and advertising expertise in This Is Marketing. The book encourages tech startup founders, small business owners and leaders in large corporations to do work inspiring a sense of pride. Godin also reminds marketers to dedicate their energy to solving others’ problems rather than focusing on company issues. Raising the bar in This Is Marketing, he stresses the use of empathy, connection and emotion to deliver authentic advertising.
Gisele Bündchen, author of Lessons: My Path to a Meaningful Life, is recognized for her intuitive understanding of advertising, business acuity, philanthropy and environmental protection. Forbes has identified her as one of the “Most Powerful Women in the World.” Among the world’s most generous celebrities, she has served as Goodwill Ambassador of the UNEP (United Nations Environment Program) and was named by Harvard University as a Global Environmental Citizen. As a famous model who appeared in 600 ad campaigns, landed on more than 2,000 magazine covers and walked in more than 800 fashion shows for top international brands, Gisele Bündchen reveals personal and business lessons learned during the past 37 years in Lessons: My Path to a Meaningful Life.
Post Your Recommendations for Business Books
What business books can you recommend, and why? What issues did they illuminate or help you re-think? Post your tips on Artsphoria: Arts, Business & Technology Center now!